Imagine if your brand was a magazine

Imagine if your brand was a magazine

If your brand was a magazine, your name and logo would be on the cover along with your products/services. But what would the reader find inside the magazine? Would the contents match the cover? Do you even know what articles the magazine might run? And what about your readership?

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The big why

The big why

Why do you do what you do? Have you ever thought about it? Have you been asked about it and not known what to answer other than “So I can do the school run”, or “I need the income”? Unfortunately, your ideal clients aren’t really interested in you being able to collect your kids from school or the fact that you need to pay your mortgage.

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