Imagine if your brand was a magazine

Imagine if your brand was a magazine

If your brand was a magazine, your name and logo would be on the cover along with your products/services. But what would the reader find inside the magazine? Would the contents match the cover? Do you even know what articles the magazine might run? And what about your readership?

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Why you should tell your story

Why you should tell your story

If you don’t tell your story in one form or another, you leave your audience to fill in the blanks, and you have no idea what they might imagine about you. When you write your story, you have some control over how your brand is perceived. However, people will always infer their own beliefs onto your story and that is okay, too, so long as you are consistent with your messaging, otherwise they will get confused and stop listening.

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The big why

The big why

Why do you do what you do? Have you ever thought about it? Have you been asked about it and not known what to answer other than “So I can do the school run”, or “I need the income”? Unfortunately, your ideal clients aren’t really interested in you being able to collect your kids from school or the fact that you need to pay your mortgage.

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