You probably hear this all the time: Branding is not just your logo. A logo isn’t a “brand”. Okay, you get that. But what is branding then, if it’s not hiring a graphic designer to create a logo for you to use on your products, website etc.? And why does your business need it?
A business with a strong brand is more successful than one that doesn’t. There, I’ve said it.
What’s in a brand then?
Your brand is the voice, the personality and the heart of your business. It talks to your ideal clients in a way that they understand, and it builds their trust in you, your business and your products. A logo is just one piece in that beautiful puzzle.
A logo is; a symbol – a reminder of your brand. In the words of Seth Godin, entrepreneur extraordinaire, author of several books on marketing, advertising and business venturing:
So, think back to when you had your logo created for you, (or you could be in the process of setting up your business right now): Did you try and visualise the look and feel of your brand? Maybe create a mood board? Did you think about what values you wanted your logo AND brand to reflect? Did you write a strategy to go with your visual branding? Did you have your key messages in place, or write your story?
Mood boarding for beginners
A good way of getting all of what’s in your head out in order to visualise how you want your brand to look and feel, is to create a mood board, or even two or three! Create one that captures the essence of your brand, the words/values you want your ideal clients to associate with you when they are in contact with your brand.
You can do that by cutting out images from magazines or print out images that you think represent the look and feel of your brand and stick them on a large piece of card. If you want to enhance it even more add some words, add some texture. If for instance you want your brand to have a luxurious feel, then your mood board should not be put together with roughly cut out images of a glossy magazine, rather carefully cut out from a high-end magazine, maybe with a beautifully drawn frame around each image. Don’t forget to leave a bit of white space, overlap where it looks good and add texture. There’s no wrong or right, so long as it speaks to you and leaves you feeling the way you want your customers to feel when they are in touch with your brand.
Mood boarding is always a good idea, if you’re thinking of rebranding, just refreshing or refining your brand – or if you’re just starting out. It’s a fantastic way of getting a bit of a clearer idea of where you want to go with your visual branding.
Help is at hand
If you’re unsure how to capture the essence of your brand, I can help you kick off your creative process with a mood board session and a set of questions to get you thinking about your brand and the future of your business.
If you’re thinking you haven’t got a clue about branding your business (but you know you need to), then I am here to help you every step of the way. We can create a full strategy and all your visual branding from scratch, and you will see your business get back on track – or see your business off to a good start. Get in touch though the contact page, via Facebook or Instagram – or even just give me an old-fashioned phone call . If you’re not ready to brand your business yet, but you know you want to at some point, follow me on Facebook, Instagram or Pinterest for more brand inspiration.